Our primary marketing focus is to generate sales for our principals by creating demand from consulting engineers, municipalities, distributors and contractors. We take a multi-faceted approach that includes:
1. Specification
Create preference for products that result in written specifications
Direct contact with all segments of the market
Product demonstrations and site visits
Review projects out for bid to attain approvals
2. Education
Lunch and learn seminars/webinars for engineers and end users
Provide speakers and present trade papers for trade associations
In-shop training for water operators and contractors
3. Collaboration
Extensive database of key customers in all territories
Project tracking and follow-up
Job site support for product installation and troubleshooting
Volunteer involvement with trade associations
4. Communication
E-mail blasts/newsletters targeted to customers and specifiers
Website with links to principals
Attend and exhibit at trade association conferences (two per state minimum)
Cell phone with email capability
Targeted direct mail
Professionally representing the manufacturer since 1983